Investing in the Future of Clarksville

Earl Bradley, CEO First Federal Savings Bank The Leaf Chronicle July 31, 2011

Earlier this month, we announced that First Federal Savings Bank is changing its name to First Advantage Bank. The announcement has created a lot of excitement among our associates and customers who are enthusiastic about the long-term impact it will have.

I can certainly understand how changing a name may cause some people to think our bank has been purchased. When one of our local banks changes names it can usually be attributed to an acquisition or merger. That is not the case with First Federal Savings Bank. We are the same local bank that began operating here in 1954. We are still locally operated by the same management team and there will be no negative impacts to our customers.

As we look ahead, we see an opportunity to continue playing a leading role in the future of this community and are making strategic moves that will allow us to be the most progressive, customer-driven bank in Clarksville. Our new name will be a reflection of that vision when the change occurs later this fall.

We believe we can deliver the best banking experience in Clarksville because, unlike larger regional or national banks, we understand the unique needs of local residents and small businesses. That is why we are changing to a state-chartered bank from a thrift charter that would have been regulated by a national regulator.

Both my father and grandfather served on the board of directors of First Federal Savings Bank many years ago, so I have a personal sense of commitment to our institution. That same commitment is demonstrated every day by nearly 100 associates who believe we have an opportunity to do something special, to move forward by building on our bank's legacy.

We embrace our local roots with pride but know that in order to continue serving the evolving needs of this growing community we must be a growing, dynamic organization, and we want Clarksville to know that the investments we are making in our bank are investments in the future of Clarksville.

Investor Relations

Earl O. Bradley, III
Chief Executive Officer
(931) 552-6176

Bonita H. Spiegl
Chief Financial Officer
(931) 552-6176

Media Contacts

Cindy Smith
Chief Operations Officer
First Federal Savings Bank
(931) 920-1522
cindy.smith@firstfederalsb.com

Dave Chaney
Lam-Andrews
(615) 297-7717, ext. 107
dchaney@lam-andrews.com